Competitor Spends 2023
Understanding the results
Understanding the results
For the scenarios you run, the tool works out what your share of voice will be and from that how your share of market should change. It tells you what that additional share of market will be worth in revenue and profit.
Trajectories for the economy and your sector over the next few years factor in energy prices, general inflation, jobs and wages, and whether or not the purchase in your category is a necessity. They are calibrated to what economists and analysts in government, banks, and investors are forecasting.
All of the available options are things that are reasonably likely.
We recommend that you use the tool to work through a range of possible futures for your business, to try lots of different ways the world might evolve. The right media strategy is the one that works in most or all of them.
Recovery Budget Planner was funded by ITV, designed and built by magic numbers.
Please do let us know how it’s helped and if there are any improvements you can think of.
Information and data published by ITV Broadcasting Limited (ITV Commercial) on the Recovery Budget Planner (recoverybudgetplanner.magicnumbers.co.uk) (the Website) is supplied by ITV Commercial and other third parties, including Gracious Economics Ltd t/a magic numbers (Magic Numbers). Magic Numbers provides recession path forecasts generated from various public third party sources. With respect to such projection, forecasting and benchmark data, you acknowledge that there are uncertainties inherent in such data and you take full responsibility for making your own evaluation of the accuracy of such data and shall have no claim against ITV Commercial or Magic Numbers with respect to such data. Neither ITV Commercial nor Magic Numbers guarantees or can be held liable for the information made available on the Website and may change the information at any time without notice. You must not rely on the information on the Website and you acknowledge that you must take appropriate steps to verify this information before acting on it.
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